COMME des GARÇONES x Nike

Recently, COMME des GARÇONES has made a collaboration with Nike and their Dunk Highs. It came with the Nike Dunk High silouette but with clear panels as the canvas for the shoe which makes the shoe see through. This is a very popular trend with clear panels on shoes but it is seen with mixed feelingImage result for comme des garcons nike dunks because most people don’t want others seeing their socks or open toes. However, most people like the shoe because of it’s rareness and the brand names.    COMME des GARÇONES is a Japanese clothing brand that is branded by their playful red heart. They make very simple essential items like t-shirts, polo shirts, hoodies, and shoes as well. They might be simple, but COMME des GARÇONES uImage resultses premium materials to make their items comfortable. This collaboration with Nike was showing a different point of view of COMME des GARÇONES. Instead of going into their simple items, they went out of the box and changed the Nike Dunks from a lifestyle/skateboarding sneaker into a fashion sneaker. This even gave inspiration to a sneakerhead that creates his own shoes, The Shoe Surgeon to use COMME des GARÇONES’ idea of clear panels and implement it into the Air Jordan 1. For more information about COMME des GARÇONES click here.

 

Lacoste X Supreme 2017

Lacoste, a well known French branded company, is rumored to soon be collaborating with Supreme. Both brands refused to make any comments on the subject, but there have been leaked clothing images and other clues hinting towards this release. After learning about the surprising collaboration with Louis Vuitton, fans found this recent news to be unexpected also. The announcement of Supreme X Louis Vuitton last month was official, so if there was a Supreme X Lacoste, it would be after this new, luxury one. The founder of Supreme, or James Jebbia was seen during New York Fashion Week at Lacoste’s Fall 2017 show on February 11th. Noting all the other companies Lacoste has paired up with, a new Supreme and Lacoste clothing line is actually very realistic.

The history of Supreme dates all the way back to 1994 in Manhattan, New York. The first ever opened store was on Lafayette Street, and it was founded by James Jebbia. Back then, their clothing and styles were mainly directed towards skate boarders. Image result for manhattan new york supreme clothingAfter many years, in 2004, Supreme grew and expanded to it’s second location in Los Angeles, California. After this, they began expanding outside of the country in places such as Paris, Tokyo, and London. Throughout all of Supreme history, they have been known to collaborate with many other commercial branded companies. This includes Nike, Vans, North Face, Air Jordans, and many more. On January 18th, 2017, there was recently a fashion show where Louis Vuitton and Supreme officially announced that they would be collaborating next. In public, many celebrities have been seen wearing their clothing like Tyler the Creator, Frank Ocean, Kanye West, and Kid Cudi. Could Lacoste and Supreme be their next new collaboration after Louis Vuitton?

In 1933, René Lacoste founded his company in France, which sold high end clothing, shoes, and watches. He was also known as a very talented tennis player back then. The clothing brand is most Image result for lacoste polo shirts 1930well known for their classic polo shirts. With their green crocodile logo, this company grew quickly and soon they sold 300,000 products a year. In 1952, they expanded to the United States, and René handed over his company to his son, Bernard. In 2006, Bernard passed away and his younger brother was president. They still remained to sell their quality clothing which somewhat evolved over the years. Their polo shirts have been the same style to keep that clean, sleek look. The main change that fans spoke about happened in 2002. Lacoste redesigned their logo for the first time since the company was begun. However, the logo still kept the same theme of the green crocodile. In 2013, Lacoste celebrated their 80th year anniversary.

Now, during 2017, Lacoste and Supreme has unexpectedly been rumored to be collaborating with their clothing. With Supreme’s modern day street wear combining toImage result for supreme and lacoste Lacoste’s high end, classics, this could be one of the besting looking collaborations Supreme has done in a while. Although there is a Louis Vuitton collab, both of the companies styles do not quite go together. Louis Vuitton is too expensive to be seen collaborating with Supreme so it is said to not look natural. On the other hand, Lacoste with Supreme has some true potential to do very well in stores. This rumor has been hyped to get fans ready and excited for what is to come in the future. Recently, there has been a leaked photo of what looks to be an exclusive Supreme hat and embroidered check shirt. But there is something odd about this photo; there is a Lacoste logo on the side of the hat. This hints of the type of clothing to be expected in this collection. With Louis Vuitton this Spring Summer 2017, Lacoste X Supreme will most likely be released during Fall Winter 2017.

 

Nike and Jordan Brand Scandal

Recently there has been a scandal with Nike and Jordan Brand on their remastered shoe, the Air Jordan 15 “Stealth” colorway. We all believed that Nike and Jordan Brand would be honest about theiImage result for zoom air all out lowr shoes’ performance considering they usually listen to their consumers and even show off their technology in multiple shoes like the Zoom Air All Out shoe. Zoom Air is a performance cushioning that allows the user to “bounce back” because of the air bubble.

However, the WearTesters recently made a discovery on the shoe that surprised img_6868many consumers. Nike and Jordan Brand claimed that they had incorporated Zoom Air in both the forefoot and the heel, however, the WearTesters saw that there was only Zoom Air in the heel as seen to the right. Nike replaced the Zoom Air in the forefoot with a piece of rubber instead.

Consumers immediately started to take this to Nike and complain that they were false advertising and that they wanted their money back. They took it to social media to spread the news to the rest of Nike customers that were going to buy the Air Jordan 15. Of course these people were angry, they had spent about $190 retail for a shoe that was made without the materials they were told it was going to be made out of. Luckily, there were people like the WearTesters to point this false advertisement out and notify the public.

Nike and Jordan Brand were caught off guard so they immediately changed the description of the shoe as seen to the left. They img_6869provided a refund to the people who didn’t want the Air Jordan 15 and a 25% discount on their next purchase. While those who wanted it, only received a 25% discount. This did have positive feedback giving Nike their loyal customers’ faith back.

The consumers were grateful for this correction, however, it didn’t stop their doubt in the brand since they were disappointed that such a loyal brand like Nike, could fool their customers by replacing their technology with a piece of rubber. In conclusion, this scandal changed our minds about our view on Nike and Jordan Brand, they might’ve false advertised, but they still stay loyal to their customers. Where will this take Nike and Jordan Brand now?

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Nike StevenYu 2006 (c) (CC BY-NC-ND 2.0)

Gucci Inspired “Flower Bomb” Embroidery

I never realized how shoe embroidery could be used on exclusive sneakers. Before, shoe embroidery was, for the most part, only known for being on brands such as Gucci. This brand has been embroidering their shoes for a long time and it just got old. On Gucci’s online website, they sell Image result for shoe embroiderymany different types of shoes but mainly stick to their classic embroidered high tops. At this time, before the trend came to be, shoe embroidering was mostly directed towards the female crowd. It was a style that was not usually seen on men daily, but more casually worn by women. The reputation that shoe embroidery received before was that it was disliked and hated. Many people saw these patches as having a loud print, or too flashy and bright. Overall, the trend of putting embroidered patches on shoes came out of the nowhere, and it was unexpected because of how this style was hated and the small group of people it was directed towards.

However, although shoe embroidery was never seen in style, someone people took a chance and decided to embroider exclusive sneakers such as Nike and Yeezys. A new shoe that has recently blown up is of the Nike Air Force One which is covered in a flower print. This new, unique shoe has received quite a bit of attention. It is even said to be rivaling Image result for yeezy boost flower bombother higher end sneakers that have been around for a long time. It’s amazing how a new styles can change so quickly and take the spotlight over others. Another sneaker that is almost as popular, or if not just as popular as the Nike Air Force One flower print is the new Yeezy Boost Flower Bomb. Not only was this shoe in general got enough attention as it is, it took on the new embroidering trend for even more attraction! The combination of the black and red colorways allow the flowers on the shoe to pop and grab attention. Before, embroidered patches were disliked for their loud print, but the designer of this shoe gave it a new look that was loved by customers. Other than these high end professional companies hopping on this, people are embroidering themselves. Popular Instagram account, @FRECustoms has posted pictures of many different designs and styles of shoe embroidering. This account recently became popular due to the trend.

After shoe embroidering was put on men’s sneakers, and now it wasn’t just known for being on women’s shoes I came to realize that this shoe embroidering looked very nice and unique. It is cool because embroidering shoes really expanded and has moved to many different shoes. It has not only been done on exclusives, Image result for celebrities wearing gucci embroidered shoeslike how it began, but many people do it themselves on their own casual daily shoe. What really shows now fast this trend grew is the number of celebrities today wearing this style. Many big singers such as Rihanna, The Weeknd, Trey Songz, or even Tyler the Creator has been seen wearing shoes
with embroidered patches on them. The list is endless, but endless major role models have influenced younger people to follow this style, and it keeps spreading. Because many people want embroidered shoes, companies have been doing this more often. Before, embroidering companies were around but not many were often doing shoes. They mostly did other clothing items. But now, due to the popular demand for in style shoes, these custom companies are using their skills of embroidering to apply it to footwear.

While seeing how embroidered shoes have grown as a trend and how popular it has become among people such as celebrities, or even just people walking casually around school, I have decided for myself to buy my own embroidered shoes. Also, I have also gotten interested in learning how to embroider for the future. I find that one of the most important factors to embroidering shoes yourself is making sure the colors flow.

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Collection of Patches Inventorchris 2011(c)  (CC BY-NC 2.0)

Complementary colors are very important to the way a shoe looks. If the colors don’t look natural, the whole shoe itself will not look good. Also, along with different colors, I have found myself looking into different types of patches. The embroidered shoe trend blew up with the red and pink flowers that it has been known for. Many celebrities mostly wear floral print on their own shoes. Another good idea, along with color combinations, is maybe looking into different designs. These designs can mostly be of anything. You could put your own hobbies, sports, shapes, patterns, or just anything like in the picture above. Personally, I have found shoe embroidering to be very easy. As it might sound difficult at first, there are many simple tutorials online which follow step by steps. Also, many videos on YouTube show how to do it. To find a variety of embroidering styles, I like to use Pinterest. I find that this is the best website for patch ideas and complementing colors.